Fast Fashion is destroying our environment and heading to more responsible consuming habits is the first step in order to defend our planet.  In our brandwe propose you totally timeless pieces that will last for a very long time.  We are against to over consuming and we think its time to change our shopping attitudes.

The garment industry is and has historically been one of the most female-dominated industries in the world. The Fashion companies prefer to hire women in order to pay them less and often offer them dreadful working conditions. This situation only worsened with the Fast Fashion irruption. There is a very quick turnaround on products. When the orders come in, the garment employees can be forced to work overtime and usually without getting proper overtime pay. 

In Le Couturier we work on the opposite way. First of all our collaborators work close to us and we consider them family and friends. We dedicate the time we need in order to create each piece. We always work hard but we take the healthy breaks our though industry needs. Yes, we are producing slow fashion with care and love

Sustainable fashion is a movement that pretends to be an alternative to Fast Fashion. Sustainable Fashion aims to produce clothes reducing the impact on the environment, improving the working conditions of the employees, using efficient and logical design and production methods and transmitting values of responsibility in the consumption.

One of the first people to explain the need for change was Rachel Carson in 1962. She was already talking about the use of chemicals in plantations. In fact, according to Earth Pledge, 8,000 chemical types are still used to create textile fabrics and 25% of pesticides are channeled into the production of non-organic cotton.

One of the turning points began in the mid-60s, Syukuro Manabe and James Hansen gave the first cries of alarm about global warming, giving real data on the temperature increase and showing prediction models. No one denies global warming anymore, and practically everyone assumes that behind it is the action of the human being.

The most polluting industrial processes of the textile industry are degumming, dyeing, printing and fabric softening.

The Textile industry is the second most polluting industry after the oil industry and it has a high impact on a lot of natural resources and also affects the human life. The fashion industry has a high demand of water and energy consumption, has an indiscriminate use of chemical substances, uses a lot of natural resources worldwide, incentives monocultures and generates a lot of waste and CO2.

Additionally, the lack of responsible consumption habits lead the consumers to purchase huge quantities of products that are quickly thrown away due to their lack of quality and their programmed obsolescence.

Image cleanup campaigns contrast with the shameful truth. We have seen it with our eyes and it is truly sad to see how big companies are buying governments to cover the harsh reality.

Currently, there is still slavery (https://www.globalslaveryindex.org/) in textile factories, working conditions are subhuman, basic factors such as human dignity and respect for life are not taken into consideration.

We have seen trucks arrive at the factories full of people on foot as if it were a concentration camp. In the open and full exposure to inclement weather.

Inside the factories, conditions are even worse. Strict security measures prevent the taking of images, this would be bad publicity.

The crude reality

The big fashion brands will never be sustainable because they can not afford to reduce their sales and profits. Their shareholders and investment funds want their usual anual dividend and this situation prevents them from being sustainable.

Also, these companies are looking always for new ways to save money, they hire really cheap workforce and consume everytime cheaper supplies so they products have less quality and their shelf life is shorter.

In conclusion, this trend is destined to create a great human and environmental catastrophe.

A timeless design that involves the transmission of the piece for generations.

It is important to focus the designs so that they are valid for their useful life. One of the reasons that most devalues a garment is precisely to see that it is no longer fashionable.There are second-hand markets in many European cities. Even so, it is estimated that 80% of the clothing that is produced each year in the world is not recycled or transferred to another person.

Elimination of the excedents.

To manufacture just the demand of each moment.
Is all the clothing that is manufactured sold? It is well known that the big fashion brands destroy their excedent when they can not sell them. With this, they manage to avoid price reductions and maintain their reputable brand status.The manufacture of short runs allows us to know the degree of acceptance of the garment. Currently, these statistics are measured precisely to evaluate product acceptance and avoid overproduction.

Slow fashion is important because it promotes an alternative way to understand fashion. This movement promotes another way to produce, taking more care about the quality over

the quantity and defends that producing excellent garments requires its time.

Sustainable fabrics are produced locally with a rational and efficient use of water, chemical products and energy needed in order to produce them. When we create fabrics we always affect the environment but it is important to start consuming more environmental friendly fabrics like Tencel (a sustainable fabric, regenerated from wood cellulose) or Organic Cotton or Organic Linen that use less chemical products than normal cotton or linen crops.

In development

For the moment sustainable fashion is more expensive than fast fashion. But we must think of sustainable fashion like the organic food industry. At the beginning organic food was more expensive, but the more people consume it the more the prices went down and then it became widespread. Sustainable fashion brands run their businesses in a way that they want to respect environmental limits and protect people’s health and well-being. The reason why it can get quite expensive is because it takes low-impact organic crops to produce their fabrics. They are typically grown without pesticides and synthetic fertilizers and can’t be genetically modified. Also, the people involved on the manufacturing process are working on fair wages and safe, healthy environments as opposed to sweatshops. So, If the demand for sustainable fashion continues to grow and organic crops will expand, prices os sustainable fashion will be as fair as possible.

Organic clothing are all the garments crafted with Organic fibers. The organic fibers are grown without the use of synthetic fertilisers or potentially toxic pesticides. The organic crops avoids the use of the toxic pesticides that, in non-organic crops, are responsible for poisoning wildlife and rivers. Also the cultivation of organic fibers helps local farmers feed their families, are other crops, which can be eaten or sold, are grown alongside the main crop as part of the crop rotation.

Awareness of slow fashion again is vital to making a responsible use of economic and environmental resources.

The fast fashion devalues the clothes, creates the need to consume quickly and constantly new. This situation does not allow us to enjoy or establish a value link.

We have stopped recycling and transmitting clothes as our mothers and grandmas did. This is not only an ecological disaster, it is also a nightmare for any brand that cares about its reputation.

In our understanding, the pieces must be designed as unique works of art, manufactured to be in good condition for many years and be inherited for the next generations.